PERSONAL BRANDING

This personal identity started with a few iterations that combined elements to create the final appearance. After rounds of critiques, I chose the bolder appearance with the yellow color.

Most of my designs are quite minimalistic and monochrome, so adding a bold color was out of my comfort zone. However, the color felt appropriate because it is joyful and that emotion is something that I hope to bring people through my designs and work.

Preliminary Designs

Secondary Iterations